Targeted Appeal

Work Timeline: 2-week turnaround

Deliverables:

• 45-minute video project review

• 2 follow-up meetings (45 minutes)

• Custom-written appeal letter

• 3 supplemental emails

• 3 social media graphics

• 3 social media captions

• Targeted fundraising strategy

• 3 email header graphics

• Two rounds of revisions

• Standard donor segmentation